Law Firm Cheongchul (Representing Attorneys Park Jong-han, Bae Gi-hyung, Eom Sang-yoon, Lee Young-gyeong) conducted an interview with ‘News Report’. The lawyers of Cheongchul emphasized that they aim to ‘secure clients' legal rights and promote their practical benefits through swift and reasonable legal services.’ They pledged to do their best for the future benefit of their clients. 

Pacific, Plaza, and Sejong lawyers unite in the ‘Law Firm Cheongchul’ to maximize client benefits

<Full Interview>

“We aim to implement legal services closely tied to clients based on the professionalism and structure of the top four law firms in the country.” Representatives Park Jong-han, Bae Gi-hyung, Eom Sang-yoon, and Lee Young-gyeong responded to inquiries about the vision that Law Firm Cheongchul envisions. Launched in May, Law Firm Cheongchul is leading the innovation in legal services with specialized legal professionals working together. Under the banner of ‘One team, One solution Service,’ they strive for swift and reasonable legal services while working hard to secure clients' legal rights and enhance their practical benefits. This publication highlights the active role of Law Firm Cheongchul, which is yielding significant results in and out of the legal community with its accumulated expertise and know-how, and interviewed them about their vision as a hybrid law firm. 

Showcasing Expertise through a High-Level Collaboration System

Law Firm Cheongchul offers specialized legal services with lawyers from the large law firms Pacific, Plaza, and Sejong. While focusing on work for small to medium-sized enterprises and individuals, they strive to achieve maximum benefits for clients in various legal procedures, including civil, criminal, and administrative matters. Attorney Park Jong-han stated, “We are reviewing potential ancillary situations through meticulous issue analysis,” adding, “We are striving to provide the best course of action that brings the maximum benefit to clients beyond merely winning cases.” Law Firm Cheongchul has established a hybrid collaboration system that incorporates each lawyer's expertise along with the strengths of large law firms. Specialized attorneys well-versed in construction, real estate, fair trade, and corporate legal affairs are deployed in teams of at least two for all cases to seek the essential resolution of issues.

Minimizing Legal Risks through Swift and Accurate Response

Members of Law Firm Cheongchul are legal professionals armed with high insight and know-how in litigation and consultation fields. Previously, Attorney Park Jong-han handled numerous construction and real estate-related lawsuits, major disasters, and corporate advisory matters at Law Firm Pacific, while Attorney Bae Gi-hyung worked on financial and securities, as well as construction and real estate-related lawsuits and consultations at Law Firm Plaza. Attorneys Eom Sang-yoon and Lee Young-gyeong have shown prominence in fair trade, corporate advisory, and public relations at Law Firm Sejong.

Based on the expertise of each member, Law Firm Cheongchul has showcased its capabilities in the construction and real estate sectors. They achieved successful results in recent tasks including ▲Advisory on the establishment of the implementing company's SPC ▲Drafting and reviewing loan contracts for fundraising by real estate development companies ▲Damage claims for regional housing cooperatives.

“Even a single case often leads to simultaneous disputes due to multiple intertwined issues. Law Firm Cheongchul has been inspecting legal risks swiftly and accurately in advance to minimize disputes. For instance, during the sales contract promotion process of real estate development projects, we handled issues related to real estate finance, advertising, subcontracting related to fair trade, construction-related issues from the construction company, and all corporate legal matters related to overall operations.”

 Attorney Eom Sang-yoon noted, “In large law firms, to take on all legal issues requires the participation of specialized teams, which incurs significant costs, and in boutique firms, they often focus on one area, making it difficult to obtain comprehensive solutions. Recognizing these limitations, Law Firm Cheongchul aims to enhance the accessibility of specialized legal services for small and medium-sized enterprises and individuals, aspiring to be ‘a law firm that is both a Generalist and a Specialist.’ Attorney Bae Gi-hyung emphasized, “All attorneys at this firm have understood the client’s business as if they were in-house during their tenure at large law firms, diagnosing risks more swiftly and accurately and providing alternatives,” stating, “We aimed to integrate the expertise and structure of large law firms into Law Firm Cheongchul to enhance the efficiency and effectiveness of legal services.”

“I will become a professional lawyer who brings ‘靑出於藍’ (Blue from Blue)”

Attorney Lee Young-gyeong referred to Law Firm Cheongchul’s mission of ‘not settling and putting in genuine efforts for clients’ and expressed her desire to continuously conduct legal research internally and implement new legal services, ultimately establishing a law firm that can exert positive influence on society.

“Cheongchul does not encourage excessive case proceedings for fee collection. During the discussion process for acceptance, two or more attorneys explain the case from as objective a perspective as possible and seek what benefits the client. Even if it may not immediately lead to the firm's revenue, there are moments to reflect on our principle of striving for the precious time and benefits of clients, through their remarks saying, ‘Thank you for being honest.’”

At the end of the interview, representatives Park Jong-han, Bae Gi-hyung, Eom Sang-yoon, and Lee Young-gyeong of Law Firm Cheongchul stated they would contribute to protecting the rule of law and fundamental rights while fostering the mutual growth of clients and all members of society. To this end, they plan to provide accurate legal judgments as legal experts while going beyond remedying rights and fully engaging as genuine partners by empathizing with the situations clients face. Young attorneys are diligently striving to provide high-quality legal services that keep pace with the changing times. We look forward to the blueprint that Law Firm Cheongchul, which dedicates itself to illuminating the meaning and value of law, will draw.